This is me
Intro
- Leader of brand & business units with 15 years of experience in digital marketing.
- Specialized in brand building with a focus on video, storytelling, and campaigning.
- Leading creative and product teams of 25+ employees.
- Core competencies: business planning, design, teambuilding, growth strategy, digital campaigns, and social media marketing.
- Experienced start-up veteran with a great network within the creative and sports industries.
Clients
Skills
Key Skills
Creative Production
Digital Marketing
Screenwriting & Storytelling
Directing
Content Strategy
Languages
German
English
Brazilian Portuguese
French
Spanish
CV
- Co-founder of the fastest growing influencer collective (football & gaming) in DACH
- Developing the company‘s business model and brand marketing strategy
- Networking & negotiations (brands, influencers, media, football clubs and players)
- Performance analysis & translating results into actions (YouTube, Twitch, Instagram, TikTok)
- Leading the Studios department
- Setting, pursuing and measuring the right business goals & KPIs
- Strategic planning & branded content
- Managing budgets & staff
- Reporting directly to C-Level
- Leading the Studios‘ creative team
- Marketing & content strategy (including localization, A/B testing, etc.)
- Channel, platform and campaign analytics (app, TV app, YouTube, Instagram, TikTok etc.)
- Co-creation on NFT, OTT, Brand or Sales projects
- Creating, directing and producing video content for all OneFootball channels
- Ideation and pitches for branded content (Nike, adidas, Budweiser, Volkswagen, etc.)
- New business & stakeholder management (clubs, guests, players)
- Team Lead of one of two creative units (size = 27 people)
- Management, conception und execution of digital and social media campaigns
- Staffing, teambuilding & establishing structures according to lean start-up methods
- New business, workshops, keynote speaker
- Assisting in the set-up of the internal video production unit „v.916“
- Accounts: Disney/Marvel, Microsoft, Deutsche Bahn, Smart, Dr. Oetker, Red Bull, Bayer, AXA
- Co-founder of a start-up for news & matchmaking between industry & start-ups
- Setting up corporate identity & strategy
- Networking & brand relations, stakeholder management
- Strategic evolution of the company‘s vision & business model
- Founding member of the digital unit of powerbrand marketing
- Leading the unit for video, apps and gamification
- Creative Lead on 360° campaigns
- Evaluation of KPIs and identifying appropriate actions
- Accounts: Nestlé, Deutsche Post, Porsche Design, Leifheit
- Leading the animation & motion graphics production
- Second Camera Operator and Assistant Director
- Screen writing und storyboarding
- Editing and motion graphics
- Accounts: Canon, Samsung, Bayer, Lufthansa, Electronic Arts, Saint-Gobain